Master Template

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Our largest template where we cover most of the reports included in our App Store and Google Play connectors. From Acquisition metrics all the way to Retention and Revenue, this template provides a full picture of your main store KPIs.

See how to duplicate this template on this link.

Dimensions used

From Apple:

  • Date
  • App Name
  • Country
  • App Version
  • Source Type
  • Subscription Period
  • Subscription Price and Currency
  • Device
  • Page Type

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From Google:

  • Data
  • Package Name
  • Country
  • Traffic Source
  • UTM
  • Search Term
  • App Version
  • Language
  • Product ID

‍

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Metrics

From Apple:

  • Impressions
  • Product Page Views
  • Conversion Rate
  • First-Time Downloads
  • Total Downloads
  • Reviews
  • Ratings
  • App Installs
  • Updates
  • Redownloads
  • In-App Purchases
  • Product Name

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From Google:

  • Install Events
  • Active Devices
  • Store Listing Visitors
  • Store Listing Conversion Rate
  • Store Listing Acquisitions
  • New, Canceled and Total Subscriptions
  • Net Subscriptions (calculated)
  • Ratings
  • Reviews
  • Cancelation Reasons

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Required Connectors

App Store Connect

Google Play Console

About this template

Created by

Rômulo Gomes

First published on
October 2, 2023
Updated on
January 3, 2024

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