Blog Posts

Freshed baked articles for those working in the the intersection between Data and Growth for Apps.

New Features
Apr 20, 2026 3:45 PM

AppTab: Your App Data, Right There When You Open a Tab

AppTab is a Chrome extension that surfaces your App Store and Play Store data directly in Chrome's new tab page.

Published by:  
Rômulo Gomes
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AllApp Store Optimization (ASO)

AppTab: Your App Data, Right There When You Open a Tab

AppTab is a Chrome extension that surfaces your App Store and Play Store data directly in Chrome's new tab page.

April 20, 2026
New Features

Separating ASA from Organic: How Applica and Easy App Reports Unlock Real ASO Impact

Gaining ASO clarity and measuring incrementality by splitting Apple Ads traffic from App Store organic with no manual work.

October 14, 2025
Case Studies

Why App Developers Need Automated Reporting

Automated reporting empowers app developers with real-time insights, saving time and reducing errors for better decision-making.

July 4, 2025

Export your App Referrers with Easy App Reports

Easy App Reports now allows you to track and visualize App Referrers data, giving you unprecedented visibility into the specific sources driving users

August 23, 2024
New Features

Soft launch & Timeline: App Store Analytics

Discovery & Engagement is here, but there's more coming.

April 10, 2024
App Industry News

Deep Dive into Apple's Subscription Reports

Deep Dive into Apple's Subscription Reports

April 8, 2024

Get ready for the new App Store Analytics API

The integration that will unlock 100+ KPIs for anyone trying to be successful in the app industry.

April 2, 2024
App Industry News

5 interesting things you might have missed from our new template

We dropped a new Magic Template which has a ton of new visualizations, filters, and other improvements to make them more flexible and easier to use.

March 18, 2024
Data Visualization

Track your App Download Targets with Looker Studio and Easy App Reports

Unveiling App Insights: Tracking Download Targets with Looker Studio and Easy App Reports

March 18, 2024
Data Visualization

Exploring Apple's Latest Update: Now with App Store Connect API 3.4!

Unlocking the Power: App Store Connect API 3.4! Journey into Apple's Latest Update

March 22, 2024
App Industry News

Exciting changes coming to the App Store API

Apple announced the upcoming launch of 50 new reports as well as a new version of it's API.

February 20, 2024
App Industry News

The Essential Starter Guide to App Store Connect Analytics - by Yuri Shub

Learn to optimize app performance with Apple's App Store Connect Analytics.

February 13, 2024
Data Visualization

Everything we shipped in 2023 - and a sneak peek into our product vision

Easy App Reports v1 took us from zero to one. Now v2 is here, but what's next?

January 8, 2024
Our Journey

How to automate your app's weekly and monthly reports: streamlining your reporting process with Looker Studio and Easy App Reports

Utilizing Easy App Reports for initial setup and Looker Studio for ongoing automation allows you to maintain a hands-off reporting process.

January 3, 2024
Data Visualization

5 Store Metrics for App Product Managers to Measure Stickiness

Here are five vital store metrics, accessible on both Google Play and Apple App Store, that app product managers should measure to evaluate stickiness

January 3, 2024
App Store Optimization (ASO)

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