What's the Difference Between Ratings and Reviews?

Two feedback mechanisms are Ratings and Reviews. At first glance, they might seem interchangeable, but they serve different purposes.

January 3, 2024
 min read

User feedback is often the north star for developers. Two of the most frequently encountered feedback mechanisms are Ratings and Reviews. At first glance, they might seem interchangeable, but they serve distinct purposes and offer different insights. With platforms like Easy App Reports, understanding and harnessing the power of both becomes a seamless experience.

1. The Basics: Ratings vs. Reviews

Ratings: These are typically numerical or star-based evaluations that users provideon a scale of 1 to 5. A rating offers a quick snapshot of user sentiment, allowing potential users to gauge the app's quality instantly.

Reviews: Reviews are textual feedback or comments provided by users. They are qualitative insights that detail specific aspects of an app, be it praise, criticism, or suggestions.

2. Depth of Insight

Ratings: Ratings, given their quantitative nature, give an immediate sense of an app’s overall performance. They are excellent for a quick assessment but lack the depth to provide context.

Reviews: They shed light on the why behind the rating. Reviews can offer nuanced insights into what features users love, what bugs they've encountered, or what improvements they'd like to see. They provide a narrative to the numerical rating, making them indispensable for developers.

3. Influence on App Store Optimization (ASO)

Both ratings and reviews play crucial roles in ASO, affecting how an app ranks in store search results.

Ratings: A higher average rating can improve an app's visibility in search results and its likelihood of getting featured on the app store's homepage.

Reviews: Quality reviews can boost an app’s credibility. The app store algorithms also factor in the frequency and recency of reviews. Regularly receiving fresh, positive reviews can enhance an app’s ranking.

4. Engagement Opportunities

Ratings: While ratings offer a pulse check on user satisfaction, they don’t offer direct engagement opportunities for developers.

Reviews: They are an engagement goldmine! Developers can respond to reviews, addressing concerns, acknowledging feedback, or simply thanking users for their input. This interaction fosters community and shows potential users that the developer is active and attentive to user feedback.

5. Analytics and Strategy

Ratings: They are valuable for tracking the overall sentiment trend. A sudden dip in ratings can signal a bug or issue in the latest app version, prompting immediate attention.

Reviews: By analyzing reviews, developers can prioritize feature requests, pinpoint problem areas, and strategize updates. Reviews can act as an informal focus group, guiding the app's future development based on genuine user feedback.


While both ratings and reviews offer invaluable insights, platforms like Easy App Reports elevate their significance in the app ecosystem. By providing an integrated, streamlined approach to analyzing ratings and reviews, Easy App Reports ensures developers have all the tools they need to excel. It's not just about understanding feedback; it's about leveraging it for success.

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