🧑💻 12 years in the Internet Industry, half of it dedicated to Apps.
💡 Specialities: B2B SaaS, Apps, and Marketplaces.
✨ Zone of Genius: Solving problems through Martech and Product Marketing; Diagnosing growth problems; Running CRO experiments; Modeling growth loops; Building things from scratch.
🧑🏻🏫 Instructor Experience: App Store Optimzation (self-published, 2022), Product Growth (PM3, 2021), Google Analytics & Tag Manager (in-company, 2020), Mastertech's Growth Hacking (Mastertech, 2019), and Mobile Growth (Gama Academy, 2017).
💪 Entrepreneurial background: worked on the family biz as a kid, played the agency game a couple of times and built two B2B SaaS (on ASO and Analytics).
🌎 Nationalities: 🇵🇹 Portuguese and 🇧🇷 Brazilian.
💛 Interests: Gaming (Simulation, Racing and RPG), Racing, Horror Movies, and Psychology.
💍 Husband and proud father of two
If you’re used to looking at new subscriptions to measure your growth but can’t seem to understand the forces at play around it, read this.