🧑💻 12 years in the Internet Industry, half of it dedicated to Apps.

💡 Specialities: B2B SaaS, Apps, and Marketplaces.

✨ Zone of Genius: Solving problems through Martech and Product Marketing; Diagnosing growth problems; Running CRO experiments; Modeling growth loops; Building things from scratch.

🧑🏻🏫 Instructor Experience: App Store Optimzation (self-published, 2022), Product Growth (PM3, 2021), Google Analytics & Tag Manager (in-company, 2020), Mastertech's Growth Hacking (Mastertech, 2019), and Mobile Growth (Gama Academy, 2017).

💪 Entrepreneurial background: worked on the family biz as a kid, played the agency game a couple of times and built two B2B SaaS (on ASO and Analytics).

🌎 Nationalities: 🇵🇹 Portuguese and 🇧🇷 Brazilian.

💛 Interests: Gaming (Simulation, Racing and RPG), Racing, Horror Movies, and Psychology.

💍 Husband and proud father of two