🧑💻 12 years in the Internet Industry, most of it dedicated to Apps.
💡 Specialities: B2B SaaS, Apps, and Marketplaces.
✨ Zone of Genius: Solving problems through Martech and Product Marketing; Diagnosing growth problems; Running CRO experiments; Modeling growth loops; Building things from scratch.
🧑🏻🏫 Instructor Experience: App Store Optimzation (self-published, 2022), Product Growth (PM3, 2021), Google Analytics & Tag Manager (in-company, 2020), Mastertech's Growth Hacking (Mastertech, 2019), and Mobile Growth (Gama Academy, 2017).
💪 Entrepreneurial background: worked on the family biz as a kid, played the agency game a couple of times and built two B2B SaaS (on ASO and Analytics).
🌎 Nationalities: 🇵🇹 Portuguese and 🇧🇷 Brazilian.
💛 Interests: Gaming (Simulation, Racing and RPG), Racing, Horror Movies, and Psychology.
💍 Husband and proud father of two
Join us as we journey through ten real-world scenarios where Google Play data, powered by 'Easy App Reports', turned the tables for app developers.
Two feedback mechanisms are Ratings and Reviews. At first glance, they might seem interchangeable, but they serve different purposes.
Apple’s App store data is the compass that guides app developers and marketers through the challenge of App growth. Here's 10 possible insights:
The value proposition of Easy App Reports is multifaceted, providing depth and breadth in App analytics that few tools can match.
Easy App Reports shines turning complex data from App Stores into actionable insights. But what does that data mean? Dive into 5 essential metrics.
App companies have a lot of data thanks to the various KPIs provided by app stores. Analyzing these metrics generates powerful insights.
If you're querying the integration between Google Play and Looker Studio, the answer is an emphatic yes!
Can the data from the App Store Analytics report be transferred seamlessly to Looker Studio? With Easy App Reports, yes.
This void often made data extraction a tedious and complicated task. Enter the world of Easy App Reports.
Here's how to make get your copy of the App Store Essentials template so you can make it your own.
In this article, we'll explore how you can use Easy App Report's connector to integrate your App Store data into Looker Studio.
If you’re used to looking at new subscriptions to measure your growth but can’t seem to understand the forces at play around it, read this.