🧑💻 12 years in the Internet Industry, 6 years dedicated to Apps.
💡 Specialities: B2B SaaS, Apps, and Marketplaces.
✨ Zone of Genius: Solving problems through Martech and Product Marketing; Diagnosing growth problems; Running CRO experiments; Modeling growth loops; Building things from scratch.
🧑🏻🏫 Instructor Experience: App Store Optimzation (self-published, 2022), Product Growth (PM3, 2021), Google Analytics & Tag Manager (in-company, 2020), Mastertech's Growth Hacking (Mastertech, 2019), and Mobile Growth (Gama Academy, 2017).
💪 Entrepreneurial background: worked on the family biz as a kid, played the agency game a couple of times and built two B2B SaaS (on ASO and Analytics).
🌎 Nationalities: 🇵🇹 Portuguese and 🇧🇷 Brazilian.
💛 Interests: Gaming (Simulation, Racing and RPG), Racing and F1 and Psychology.
💍 Husband and proud father of two