Soft launch & Timeline: App Store Analytics

Discovery & Engagement is here, but there's more coming.

April 10, 2024
 min read

As for today you can start exploring the first of the five reports from the App Store Analytics API: Discovery & Engagement for Looker Studio.

This is the final step towards automating all your App Store data - and deprecate our Chrome Extension in a near future.

It contains: Impressions, Product Page Views, and Taps (that's new, right?).

Here comes the twist, though: you can filter it by Source, Page Type/Title, Country, Device, and more... All at the same time! Hello multi-dimensional filters!

How to unlock it

  1. Add an API Key with Admin permissions on your account
  2. For new API Keys, it takes 1-2 days for Apple to generate your reports
  3. Once you're good to go, open your Looker Studio conector and select "Analytics: Discovery & Engagement"

Analytics datasets are 2.2x heavier than Trends.

So just be patient when engaging with your data for the first time. It'll be downloaded, stored and cached, which does takes a while (1-2 min).

"Impressions are nice, but I need Total Downloads, Proceeds, etc. And what about BigQuery?"

Happy you asked because that's what's in the next couple of weeks:

Timeline for the App Store Analytics API launch

So the plan is now to add other reports (when we say "reports" by the way, think of it as a collection of metrics) in the coming week. Then BigQuery. Then content: new Magic Templates, articles, and videos.

We'll be back once more reports are available!

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