How to Visualize Your App Store and Google Play Data in One Place?

Let's delve into the unique capability of the Easy App Reports platform: the integration of multi-store connectors and reports, all designed to make y

October 6, 2023
 min read

In today's digital age, where data drives decisions, the ability to efficiently aggregate and analyze data from multiple sources has become paramount. For app developers, juggling between Apple App Store and Google Play metrics can be cumbersome, but what if you could integrate and view data from both stores seamlessly?

Let's delve into the unique capability of the Easy App Reports platform: the integration of multi-store connectors and reports, all designed to make your life as a developer easier.

Drawing from our prior articles, the integration steps for Easy App Reports are straightforward. Yet, the real magic unfolds when Easy App Reports harmonizes data from both Apple and Google platforms. Unlike many other connectors in the market, Easy App Reports stands out with its dual-platform integration, removing the need to toggle between different data sources or tools.

Multi-store, Multi-report Dashboards

One of the distinguishing features of Easy App Reports is its ability to collate data from various reports across platforms. Be it the Ratings Report from Google Play or the Earnings Report for in-app purchases, Easy App Reports ensures you have a comprehensive, bird's-eye view of your app's performance metrics. With the Cancellations Report as an example, developers can effortlessly compare reasons for subscription cancellations across platforms, providing them a holistic understanding of user behavior, irrespective of the platform.

So, why is this amalgamation of data crucial?

Unified Analysis: 

By viewing Apple and Google data side-by-side, developers can identify patterns and trends that might go unnoticed when analyzed separately.

Time-saving: 

Switching between different platforms and tools can be time-consuming. Easy App Reports eliminates this hassle, enabling developers to focus more on actionable insights.

Strategic Decision Making: 

With comprehensive data in one place, developers can make more informed decisions, whether it's about marketing strategies, app enhancements, or user engagement tactics.

Unified Integration and Simplified Reporting with EAR

To seamlessly integrate both the App Store and Google Play with the Easy App Reports platform, there are a few key steps to keep in mind. 

  • Firstly, you'll require API credentials from both stores. 
  • Once acquired, these credentials need to be integrated on the designated Easy App Reports website. 
  • Moreover, you should have an active Looker Studio account, which will be pivotal in establishing a connection to the Easy App Reports connector. 
  • While these steps are concise in nature, for a comprehensive understanding and detailed instructions, I encourage you to refer back to our previous articles.

Templates

On another exciting note, Easy App Reports has greatly simplified the dashboard creation process. Instead of starting from scratch, users can leverage EAR’s predesigned report templates. These templates mean you no longer have to spend hours constructing a dashboard. Simply plug in your data, and voilà! A ready-to-use, comprehensive dashboard is at your fingertips, thanks to the innovative solutions Easy App Reports provides.

Conclusion

In the landscape of mobile applications, having a unified view of your app's performance across major platforms is no longer a luxury—it's a necessity. With Easy App Reports’ innovative solution, developers and marketers can seamlessly integrate and visualize their App Store and Google Play data in one cohesive dashboard, streamlining their analysis and decision-making processes. As the digital ecosystem grows more complex, tools like Easy App Reports ensure you're not only keeping up but also staying ahead of the curve, optimizing your app's performance and understanding your audience like never before.

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