ASO keyword insights, how to scale user acquisition in 2023 and more!

Download or installation, scale user acquisition in 2023, users delete apps because they never use them and ASO keyword insights

January 3, 2024
 min read

Happy Wednesday!

You don’t want to miss this! Introducing Apple Vision Pro: Apple’s first spatial computer that seamlessly blends digital content with the physical world while allowing users to stay present and connected to others. Vision Pro creates an infinite canvas for apps that scales beyond the boundaries of a traditional display and introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice. It looks like a new app market is coming soon. What do you think about creating apps for this new device?

Also, hey! We’d like to know how you feel about our newsletter. It’s a one-question survey, just click here and help us to improve for you!

Optimize Apple Search Ads campaigns with ASO keyword insights

Keyword insights play a crucial role in developing a successful bidding strategy for your Apple Search Ads (ASA) campaigns. It is important to integrate ASO data when searching for potential keywords to target in your ASA campaigns. This data not only helps determine which keywords generate significant traffic on the App Store but also enables you to understand user expectations and identify trends and opportunities for enhancing your campaign creatives and app product page metadata.

By effectively selecting and bidding on the right keywords, you can secure impressions for your Apple Search Ads campaigns.

If you’re interested so far, you need to check this article that explores the ways in which ASO keyword insights can enhance and optimize your Apple Search Ads campaigns. This was recommended by one of our readers, thank you David!

Read now

Download or installation?

by: Rômulo Gomes, Founder CEO @ Easy App Reports

Many mistake installs for downloads and get confused when the numbers don't add up.

A Download is when the user clicks on "GET" on the App Store.

An Install is when the user opens the app for the first time.

Usually, you'll see "Installs" in attribution SDKs, such as AppsFlyer, Branch, and Adjust. That's because they can't really know a user downloaded your app, forcing them to track the first app open instead. Other tools like Firebase and Amplitude will do the same.

So, if you notice that your Downloads and Installs never match, don't freak out: that's normal. From experience, the loss between these steps stays between 2% to 5% - so it's a good idea to investigate further in case your rate is higher.

ps: comparing downloads and installs is also an easy, old-school way to check for ad fraud ;)

How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform

Recently Business of Apps hosted a webinar featuring Perform team talking about how to scale user acquisition in 2023, and they are now releasing a recording of this conversation with Matthew and Lee.

It was a lively discussion that covered a lot of ground worth listening to, including:

  • Competitive optimizations for efficient ad spend
  • Maximizing reach through top traffic channels
  • Campaign strategies to test ahead of Q4
  • Three user acquisition success stories with top marketers, including FanDuel

Listen now

Quarter of app users delete apps because they never use them

A recent survey of 11,000 participants worldwide reveals that in our fast-paced society, consumers are progressively prioritizing convenience and effectiveness by embracing mobile applications. The survey highlights three primary motivations behind app usage, namely "user-friendliness" (35%), "streamlines daily life" (31%), and "time-saving" (27%).

If you want to check the insights about the survey just click the button below, we promise it’s worth it.

Read the full survey

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