Understanding Google Play Metrics: Daily Device Installs, Install Events, and Acquisitions

Let's break down three key metrics from Google Play: Daily Device Installs, Install Events, and Store Listing Acquisitions.

January 3, 2024
 min read

Navigating the multitude of metrics on Google Play can sometimes be a bit confusing, especially when metrics seem to overlap in their definitions. Let's break down three key metrics: Daily Device Installs, Install Events, and Store Listing Acquisitions, to better understand their differences and relevance. After reading this article, you should check out our “10 Ways to Unveil Growth Opportunities from Your Google Play Data” 

1. Store Listing Acquisitions:

This metric captures the number of users who landed on your store listing and subsequently installed your app. The crucial factor to note here is that these users didn't have your app installed on any other device at the time. Essentially, this reflects the effectiveness of your store listing in converting first-time viewers to first-time users.

2. Daily Device Installs:

Focusing on the devices, this metric counts the devices on which users installed your app for the very first time. It can be thought of as a footprint of your app's spread across new devices. Within the Google Play Console's 'Statistics' section, you can access this under Devices > Device Acquisition > New Devices.

3. Install Events:

Taking a more holistic approach, Install Events not only considers first-time installs but also reinstalls. It quantifies how many times your app has been installed on devices, including scenarios where users had previously uninstalled your app and later reinstalled it. This provides insight into your app's lifecycle, retention, and re-engagement.

For a precise and untainted perspective on your app's growth, the "User device installs" metric is recommended. It avoids counting multiple downloads from the same user across various devices and ensures a comprehensive view by not restricting data to App Store downloads alone.

You can also use our Google Play Essentials template to unlock ready-to-use dashboards to measure your Android app's acquisition. There, you have examples on how to use both Install Events and also Store Acquisitions depending on what you're looking for.

Easy App Reports: your metrics, simplified

Now that we've demystified these metrics, the question arises: How can you efficiently track and analyze them? This is where Easy App Reports comes into play. With the constant influx of data from Google Play and other app stores, Easy App Reports offers a streamlined and uncomplicated approach to accessing these metrics.

By choosing Easy App Reports, you’re not just getting raw data; you’re receiving insights from both major app stores, amalgamated in a user-friendly interface. Plus, the advantage doesn’t stop at consolidation. Easy App Reports’ unique templates, tailored for platforms like Looker Studio, empower businesses to present their app data strategically and intelligently.

In conclusion, while understanding metrics is pivotal, having the right tools to access, interpret, and represent them is equally paramount. By partnering with Easy App Reports, businesses can ensure they're not only collecting valuable data but also making the most of it.

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