Google Play Essentials

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This is the entry-level template for people who're just getting started.

It provides an overview on your app's most observed metrics: Installs, Store Performance (Visitors, CR and Acquisitions) all the way to Ratings and Reviews.

Dimensions used

  • App
  • Country
  • Traffic Source
  • UTM
  • Search Term (keyword)
  • Cancellation Reasons


  • Visitors
  • Conversion Rate
  • Acquisitions & Installs
  • Uninstalls
  • Star Ratings
  • Reviews

Required Connectors

Google Play Console

About this template

Created by
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First published on
June 10, 2022
Updated on
January 3, 2024


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