Custom Product Pages, Brand Awareness Campaigns podcast, and more!

How to use custom product pages, a podcast about growth strategies, learn how to plan brand awareness campaigns and why you should care about reviews.

January 3, 2024
 min read

Happy first of March!

Google has announced new features for Android and Wear OS, including a redesigned user interface, improved voice recognition capabilities, and enhanced security measures. The updates aim to improve the user experience and keep Google competitive in the smart device market. Third-party developers will also be involved in creating new watch faces and expanding Wear OS capabilities. What do you think about these new features? We are sure excited to try them!

🔎 Custom Product Pages with Apple Search Ads, How and Why to Use Them

In addition to optimizing product pages, introducing custom product pages (CPPs) marked the most significant change in App Store marketing this year. This change brought an end to having only one page per locale in the App Store. CPPs are distinct pages in the App Store designed to attract users. They provide the opportunity to highlight various app features across multiple marketing channels and in the App Store while ensuring a consistent message and a smooth user acquisition process.

Read the full article here to check a detailed explanation of what CPPs are and how they can be used to create a better user experience by providing a focused landing page for users to engage with the app's features and benefits.

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🎧 Podcast: Creating a profitable growth strategy for Subscription Apps with Alexander Guerra, Head of Monetization from baz SuperApp

In the past, app developers earned money by selling their apps, and having a growth strategy was essential. However, with the introduction of in-app purchases, the need to retain users through a robust strategy became even more critical. Today, with app subscriptions being the primary revenue source, it is critical to have a robust app growth strategy to establish a profitable app business.

Hear this podcast to know about a profitable growth strategy for subscription apps with the former member of Uber's marketing team Alexander Guerra.

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📈 How to Plan Brand Awareness Campaigns That Boost App Growth

If you are an app developer or marketer looking to grow your app's visibility and engagement, you should check out this article! It offers a comprehensive guide to help you plan and execute effective brand awareness campaigns that can significantly increase your app's user base.

The article covers various topics, including the importance of building brand awareness, different types of brand awareness campaigns, how to set campaign goals, and measuring campaign effectiveness. Additionally, it provides practical tips and real-world examples of successful brand awareness campaigns, making it easier for you to implement these strategies in your campaigns. With its practical tips, actionable advice, and clear explanations, this article is a valuable resource for anyone looking to grow their app's user base and engagement through brand awareness campaigns.

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80% of mobile shoppers say reviews have biggest impact

For app developers and marketers, recognizing the significance of reviews in mobile shopping is highly important. This article "80% of Mobile Shoppers Say Reviews Have Biggest Impact" on the Business of Apps website is an essential resource for those seeking to enhance their app's performance and user engagement.

The article highlights the importance of customer reviews in the mobile shopping experience, with 80% of mobile shoppers stating that reviews have the most significant impact on their purchasing decisions. The article provides insights into how consumers read and use reviews and why they place so much value on them. It also covers best practices for encouraging positive reviews and addressing negative ones. By reading this article, you will gain a better understanding of how reviews can impact your app's performance and how you can use them to your advantage.

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