Separating ASA from Organic: How Applica and Easy App Reports Unlock Real ASO Impact
Gaining ASO clarity and measuring incrementality by splitting Apple Ads traffic from App Store organic with no manual work.
AppTab is a Chrome extension that surfaces your App Store and Play Store data directly in Chrome's new tab page.

Easy App Reports already solves the fragmented data problem. You connect your App Store Connect and Google Play accounts once, and from that point on your downloads, installs, earnings, and ad performance all live in one place. No more jumping between consoles.
But even with all your data consolidated, there's still a small ritual most of us do: open a browser, navigate to the dashboard, pick a date range, check the numbers. Maybe five clicks. Maybe thirty seconds.
It's not painful. But it adds up when you do it multiple times a day. And, honestly, it's just unnecessary friction for data you're going to check regardless.
That's why we're excited to introduce AppTab [download on the Chrome Web Store].

AppTab is a Chrome extension that surfaces your App Store and Play Store data directly in Chrome's new tab page.
That's it. Every time you open a new tab, your app performance is already there: all apps, both stores, all your accounts. No navigating to the dashboard, no loading spinners, no extra steps.
It's the same data you already have in Easy App Reports, just one less place you have to go to see it.
If you're already an EAR user and you check your numbers daily (or more), AppTab is a small quality-of-life upgrade that makes your existing workflow even faster. It's especially handy if you work with a team: anyone with an EAR account can install it and have the numbers in front of them throughout the day without touching a dashboard.
AppTab is free on all Easy App Reports plans, including Kickstart. Setup takes about a minute.

Not on Easy App Reports yet? Start here.
