Analytics: Downloads

Source Type

Users who discovered your app from within an App Clip.

Source Type

Users who viewed your app or tapped to download it while browsing the App Store (for example, in the Today, Games, or Apps tabs, and results in the Suggested section of the search landing page).

Source Type

Users who discovered your app within search results on the App Store. Includes Search Ads results. Doesn’t include the Suggested section of the search landing page.

Source Type

Users who discovered your app from within another app. Includes downloads of your app from within a store sheet.

Download Type

The process of automatically replacing an app on a device with another version of the same app. Controlled by the device’s settings.

Download Type

The first time a user downloaded your app. Based on the user’s Apple ID account. Counted when a user taps the “Buy” or “Get” button on the App Store.

Page Type

Users who downloaded your app from an in-app event page.

Source Type

The user who downloaded your app from Apple Business Manager or Apple School Manager.

Download Type

The process of manually replacing an app on a device with another version of the same app. Counted when a user taps the “Update” button on the App Store.

Page Type

Your app was presented in a list view to the user and there was no page title associated with the download.

Page Type

Users who downloaded your app from your app’s product page.

Download Type

A subsequent installation of an app onto a device by an Apple ID account. Counted when a user taps the redownload button on the App Store.

Download Type

The process of restoring an app onto a user’s device from iCloud Backup.

Page Type

Users who downloaded your app from a store sheet in the App Store.

Source Type

The source from which the user downloaded your app is unavailable.

Source Type

Users who tapped a link from a website that brought them to your App Store product page. If a chain of redirects in Safari leads to your App Store product page, the referring website will be the last URL in the chain. For iOS apps, taps from websites in non-Safari web browsers, such as Chrome, are attributed as that web browser app in App Referrers. For macOS apps, taps from non-Safari web browsers are attributed to Web Referrers.