Measure your total revenue generated on the App Store, attribute sales to download sources and page types, and measure how many paying users you have.
Paying user counts are not summable across rows, because the same user can exist in multiple rows.
Fields included in this report
Territory
The App Store country or region in which the purchase occurred.
Source Info
The app or web referrer that led the user to purchase your content.
Source Type
The source from where the user discovered the app.
Purchase Type
The type of purchase made by the user on the App Store.
Purchases
Aggregated count of purchases made. Negative value indicates refunds. If purchases count is 0 and proceeds, and sales are negative, it indicates partial refunds.
Sales in USD
The estimated sales in USD from purchases of your app and in-app purchases.
Pre-Order
Indicates whether the purchase originated from someone who pre-ordered the app.
Proceeds in USD
The estimated proceeds in USD from purchases of your app and in-app purchases. This is the Customer Price minus applicable taxes and Apple’s commission, per Schedule 2 of the Paid Apps Agreement.
Platform Verison
The OS version of the device on which the purchase occurred.
Payment Method
The payment type used to charge the customer.
Paying Users
The number of unique users who paid for your app or in-app purchases. This metric is not summable across rows.
Page Type
The page type from where the app was downloaded.
Device
The device on which the purchase occurred.
Page Title
The name of the product page or in-app event page that led the user to download the app.
Date
Date on which the event occurred. For weekly and monthly instances, this column represents the first day of the week and month, respectively.
App Name
The name of the app provided by you during app setup in App Store Connect.
Content Name
The name of the content being purchased. For paid apps, the field will populate the name of app as set in App Store. For in-app purchases, the field will populate the name of the SKU as set in App Store Connect.
Content Apple Identifier
Your content’s Apple ID.
App Download Date
The date on which the app was downloaded onto the device. This field is only populated if the download occurred in the previous 30 days, otherwise it is null.
Purchases from users who discovered your app within search results on the App Store. Includes users who discovered your app from Search Ads results. Doesn’t include users who discovered your app through the Suggested section of the search landing page.
