Search Ads + App Store

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Get a complete picture of your app performance by combining App Store Analytics (ASA) and App Store (ASO) data in one place. This template helps you:

  • Compare Search Ads vs. Organic downloads with clean, accurate splits
  • Track downloads per app and country to uncover growth opportunities
  • Monitor calculated organic downloads alongside official App Store data
  • Use intuitive scorecards, stacked charts, and legends for faster insights

Perfect for teams who want to understand how paid and organic efforts work together — without messy spreadsheets.

Dimensions used

  • Date
  • App
  • Country / Storefront
  • Campaign
  • Ad Group
  • Keyword
  • Search Term
  • Match Type (Exact, Broad, etc.)
  • Placement (Search Results, Product Page, Today tab)
  • Device (iPhone, iPad)
  • Campaign / Ad Group / Keyword Status
  • Currency
  • Source Type (Search, Browse, App Referrer, Web Referrer)
  • Platform / Device (iPhone, iPad) (if available via your dataset)
  • and more!

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Metrics

  • Easy App Reports
    • Calculated Organic Downloads
  • Search Ads
    • Impressions
    • Taps
    • Total Installs
    • Spend (local)
    • TTR (Tap-Through Rate) = Taps / Impressions
    • CVR (Install Rate) = Installs / Taps
    • CPT (Cost per Tap) = Spend / Taps
    • CPA / CPI (Cost per Install) = Spend / Installs
    • and more!
  • App Store Analytics
    • Total Downloads

Required Connectors

Apple Search Ads

App Store Connect

About this template

Created by

Rômulo Gomes

First published on
September 23, 2025
Updated on
September 23, 2025

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