Store Funnel Comparison

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Template that compares your store funnel from a visit to an app install. Includes a side-to-side comparison between Apple and Google.

Dimensions used

From Apple:

  • Date
  • App Name

From Google:

  • Data
  • Package Name


From Apple:

  • Impressions
  • Product Page Views
  • Conversion Rate
  • Installs

From Google:

  • Store Listing Visitors
  • Store Listing Conversion Rate
  • Store Listing Acquisitions

Required Connectors

App Store Connect

Google Play Console

About this template

Created by

Rômulo Gomes

First published on
May 23, 2022
Updated on
May 23, 2022


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