App Store Connect

Demo dashboard here.

This connector enables you to sync your iOS app data to Data Studio, giving you the ability to explore your data in any way you want.

We're proud to be the first company to have available both Apple's official API - Sales and Trends and Subscription Events - but also the Analytics report through our Chrome Extension. Below you can find the list of metrics and dimensions currently available.

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👇 Analytics (Chrome Extension)

The Analytics report contains data about your app's performance on the App Store, such as Impressions, Product Page Views and Conversion Rates, making it the most loved source of truth for ASO and UA professionals out there.

It also contains data on Sessions, Active Devices and Crashes making it useful for Product Manager and retention-oriented Marketing folks who wants to know how their product is performing.

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Metrics

• Impressions
• Product Page Views
• Conversion Rate
• Total Downloads
• First-Time Download
• Installations
• Redownloads
• Uninstalls
• Updates
• Sessions
• Active Devices
• Crashes

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Dimensions

• Date
• App Name
• Page Type: Product Page, Store Sheet or No Page‍
• Source: App Store Browse, App Referred, App Store Search, Web Referrer, Event Notification, or Institutional Purchase‍
• SKU‍

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👇 Sales and Trends (API)

This Apple's default report, which contains granular information on your Units: that being Installs, Updates, Re-downloads but also In-App purchases.

This is your go-to report if you're looking for a crystal clear view on your revenue, for example. If you happen to sell subscriptions, this is also the report that offers you information on your renewable vs new sales, as well as a breakdown per period (weekly, monthly, etc) and country so you see how's your app performing in the different markets you're in.

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Dimensions

• Title
• Country
• Category
• Version
• Device: iPhone, iPad, Apple TV, iPod touch, or Desktop
• Category
• Developer
• Subscription: auto-renewable, new, or renewal
• Period: 7 days, 1 month, 2 months, 3 months, 6 months, or 1 year
• Order Type: Pay Up Front or Pay As You Go
• Parent Identifier
• Promo Code
• Customer Currency
• Client: App Store for iMessage, News, or blank
• Currency
• CMB

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Metrics

• Units: In-App Purchases, Updates, or Re-downloads
• Developer Proceeds
• Customer Price

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👇 Subscription Events (API) - NEW 🎉

You can find the official documentation here with the description of all fields available from this report.

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Metrics

• Events: Refunds, Renewals Activations, CancellationsReactivations, Entered Billing Retry, Enter Billing Grace Period,Renewals from Grace Period,Conversion to Standard Pricing
• Cancelation Reasons
• Marketing Opt-in
• Consecutive Paid Periods
• Previous Subscription
• Days Canceled
• Preserved Pricing

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Dimensions

• Country
• Device
• Subscription Name, Group ID, and Apple ID
• App Name or App Apple ID
• Event Date

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