We're currently working on our Apple Search Ads connector, which is currently due to November 2021.

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List of metrics that will be available on this connector:

  • Spend
  • Avg CPA (cost-per-acquisition)
  • Avg CPM (cost-per-thousand-impressions)
  • Avg CPT (cost-per-tap)
  • Impressions
  • Taps
  • Installs
  • TTR (tap-through rate)
  • CR
  • New downloads
  • Redownloads
  • LAT On Installs
  • LAT Off Installs

You can also use the following dimensions to slice your data:

  • Campaign
  • Ad Group
  • Country
  • Keyword
  • City and Region



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