Looker Studio / Data Studio

Looker Studio - former Google Data Studio - is a free tool for creating beautiful, customizable, interactive and responsive dashboards. It is possible to build panels from templates, use the most diverse graphs, maps and tables, apply your brand identity and use other resources — all in a user-friendly way, so that anyone can create and understand the reports.

Putting it shortly, it's a Business Intelligence tool, heavily used by marketers, which transforms raw data into strategic information for companies. Through data visualization, Looker Studio gathers metrics and indicators that support decision and strategy making.

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