Google Ads Standard Report

Refers to a standard set of analytics and data provided by Google Ads (formerly known as Google AdWords) regarding the performance of advertising campaigns run through their platform. This report includes metrics such as clicks, impressions, click-through rate (CTR), cost-per-click (CPC), conversions, cost-per-acquisition (CPA), and other key performance indicators (KPIs) relevant to the specific advertising objectives. It allows advertisers to assess the effectiveness of their campaigns, optimize their strategies, and make data-driven decisions to improve ROI.

Fields included in this report

Active View Measurability

The measurability rate for active viewable ads.

CTR

The click-through rate for the ad.

All Conversions

The total number of conversions for the ad.

Average CPM

The average cost per thousand impressions.

Cost Micros

The total cost in micros (1/1,000,000) currency units.

Impressions

The total number of times the ad was shown.

Clicks

The total number of clicks on the ad.

Average CPC

The average cost per click.

Average Cost

The average cost per click or impression.

CTR

The total value of all conversions for the ad.

Active View Viewability

The viewability rate for active viewable ads.

Active View Measurable Impressions

The number of measurable active viewable impressions.

Active View Measurable Cost Micros

The cost micros for measurable active viewable ads.

Active View Impressions

The number of active viewable impressions.

Active View CTR

The click-through rate for active viewable ads.

Ad Headlines

The headlines included in the ad.

Active View CPM

The cost-per-thousand-impressions for active viewable ads.

Ad Descriptions

The descriptions included in the ad.

Ad Type

The type of ad (e.g., Text ad, Image ad).

Ad Tracking URL Template

The tracking URL template for the ad.

Ad Name

The name of the ad.

Ad Image Ad

Indicates whether the ad is an image ad.

Ad Group Max CPC

The maximum cost-per-click bid for the ad group.

Ad Approval Status

The approval status of the ad (e.g., Approved, Disapproved).

Campaign Advertising Channel Sub Type

The sub-type of the advertising channel for the campaign (e.g., Search Network, Display Network).

Ad Final Urls

The final URLs for all devices.

Ad Final Mobile Urls

The final URLs for mobile devices.

Ad Display URL

The display URL shown in the ad.

Ad Device Preference

The device preference for the ad (e.g., Mobile, Desktop).

Ad Url Custom Parameters

Custom parameters added to the ad's URL.

Ad Group Max CPM

The maximum cost-per-thousand-impressions bid for the ad group.

Ad Status

The current status of the ad (e.g., Enabled, Disabled).

Ad ID

The unique identifier of the ad.

Ad Group Type

The type of ad group (e.g., Standard, Dynamic).

Ad Group Name

The name of the ad group.

Ad Group Status

The current status of the ad group (e.g., Active, Paused).

Ad Group ID

The unique identifier of the ad group.

Campaign Serving Status

The serving status of the campaign (e.g., Serving, Not serving).

Campaign Status

The current status of the campaign (e.g., Active, Paused).

Campaign End Date

The end date of the campaign.

Campaign Start Date

The start date of the campaign.

Campaign Bidding Strategy Type

The type of bidding strategy for the campaign (e.g., Conversions, Clicks).

Campaign Bidding Strategy

The bidding strategy of the campaign (e.g., Manual CPC, Target CPA).

Date

The date when the data was recorded or collected.

Campaign Name

The name of the advertising campaign.

Campaign Advertising Channel Type

The type of advertising channel for the campaign (e.g., Search, Display, Video).

Campaign ID

The unique identifier of the advertising campaign.

Dimension Values Glossary

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Google Ads Standard Report

Fields included in this report

Dimension Values Glossary

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