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Latest Articles

5 Store Metrics for App Product Managers to Measure Stickiness

Here are five vital store metrics, accessible on both Google Play and Apple App Store, that app product managers should measure to evaluate stickiness

January 3, 2024

App Store Optimization (ASO)

Understanding the grace period in in-app subscriptions and how Easy App Reports enhances its visibility

At its core, a grace period is a designated time frame that follows the expiration of an in-app subscription.

January 3, 2024

Monetization

Hiring an ETL platform vs building in-house: The Ultimate Comparison

Should you invest in an established ETL (Extract, Transform, Load) platform, or should you venture into building an in-house solution?

January 3, 2024

Data Visualization

Understanding Google Play Metrics: Daily Device Installs, Install Events, and Acquisitions

Let's break down three key metrics from Google Play: Daily Device Installs, Install Events, and Store Listing Acquisitions.

January 3, 2024

App Store Optimization (ASO)

What's Looker Studio Pro - and should you buy it?

Here's everything you need to know about Looker Studio Pro and whether it's a wise investment for your business needs.

January 3, 2024

Data Visualization

10 Ways to Unveil Growth Opportunities from Your Google Play Data

Join us as we journey through ten real-world scenarios where Google Play data, powered by 'Easy App Reports', turned the tables for app developers.

January 3, 2024

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