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App Store Connect
Trends: Subscribers

Trends: Subscribers

Contains subscription sales and revenue data, including Subscription Name, Duration, Country, etc, on a subscriber-level data.

Fields included in this report

Unique Devices
Number of unique devices where app crashed
Date on which the event occurred. For weekly and monthly instances, this column represents the first day of the week and month, respectively.
Level of AirPlay Discovery detail requested
The aggregated number of units.
Subscription Offer Duration
Duration of the introductory price if applicable: For example, 3 Days, 1 Week, 2 Weeks, 1 Month, 2 Months, 3 Months, 6 Months, or 1 Year.
Preserved Pricing
For renewals, if the price is preserved then this field equals “Yes”. Otherwise, it is blank.
Subscription Offer Name
The promotional offer reference name or the offer code reference name used in App Store Connect when setting up the subscription offer.
Subscriber ID
The randomly generated Subscriber ID that's unique to each customer and developer. This field will be null when a customer requests a refund after the 180-day countdown described in Subscriber ID Reset.
Subscription Name
Title of your subscription.
Subscription Group ID
Your subscription’s Group ID (formerly Family ID).
For full or partial refunds, this field equals “Yes.” Otherwise, it's blank. Refunds with a positive customer price imply a refund reversal.
Subscription Apple ID
Apple ID of your subscription.
Subscriber ID Reset
If a customer cancels all of their subscriptions with you and does not resubscribe within 180 days, the Subscriber ID will be deleted. If the same customer resubscribes after 180 days, then we create a new Subscriber ID and this field equals “Yes.” Otherwise, it is blank.Subscriber IDs are reset when an app is transferred to another developer account.
Purchase Date
For refunds, the date of the original purchase.
Standard Subscription Duration
Duration of the standard subscription: 7 Days, 1 Month, 2 Months, 3 Months, 6 Months, or 1 Year.
Promotional Offer ID
A code that you create for customers to enter and redeem the subscription offer.
Proceeds Reason
If a subscription has been active for more than a year then you receive 85% of the customer price, minus applicable taxes, and this field equals “Rate After One Year.” Otherwise, you receive 70% and the field is blank.
Proceeds Currency
The currency in which your proceeds are earned. For more information, visit Currency codes.
Marketing Opt-In Duration
Duration of the marketing opt-in if applicable: 7 Days, 1 Month, 2 Months, 3 Months, 6 Months, or 1 Year.
Introductory Price Type
Type of introductory price: Pay Up Front, Pay As You Go, or Free Trial
Event Date
Date the event occurred.
Type of device used for subscription purchase: iPhone, iPad, Apple TV, iPod touch, or Desktop.
Developer Proceeds
The proceeds for each item delivered.
Customer Price
The price of your auto-renewable subscription. Negative values indicate refunds.
Customer Currency
Three-character ISO code indicating the customer’s currency. For more information, visit Currency codes.
Two-character ISO country code indicating the App Store country or region for the purchase. For more information, visit Financial Report Regions and Currencies.
App Apple ID
Apple ID of your subscription’s parent app.
If the subscription was purchased from News then this field equals “News”. Otherwise, it is blank.
App Name
Title of your subscription’s parent app.

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