Blog Posts

Freshed baked articles for those working in the the intersection between Data and Growth for Apps.

Case Studies
Oct 14, 2025 2:18 PM

Separating ASA from Organic: How Applica and Easy App Reports Unlock Real ASO Impact

Gaining ASO clarity and measuring incrementality by splitting Apple Ads traffic from App Store organic with no manual work.

Published by:  
Rômulo Gomes
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AllApp Store Optimization (ASO)

Master the App Store Listing Optimization, Big Data Analytics in Business, How to Boost your App, and more!

Learn how to master the app store listing optimization basics and figure out why half of android apps are uninstalled within 30 days after download.

January 3, 2024
App bakers

Apple benchmark report, Improving ROAS and Retention, and more!

Why you should care about Apple Search Ads, targeting returning users, top 20 global mobile apps, and a podcast about monetization strategies.

January 3, 2024
App bakers

Custom Product Pages, Brand Awareness Campaigns podcast, and more!

How to use custom product pages, a podcast about growth strategies, learn how to plan brand awareness campaigns and why you should care about reviews.

January 3, 2024
App bakers

ChatGPT + App Marketing, Incrementality, Tips for getting featured, and more!

Learn about chatGPT, get tips to feature your app on App Store, how to achieve campaign success using testing, and how to apply data-driven approach.

January 3, 2024
App bakers

Slowing down acquisition campaigns, personalized marketing, and more

The second edition of App Bakers.

January 3, 2024
App bakers

The impact of CX on retention, removing the right keywords on iOS, and more!

The first edition of App Bakers Newsletter is live.

January 3, 2024
App bakers

3 metrics to master your app’s subscriptions

If you’re used to looking at new subscriptions to measure your growth but can’t seem to understand the forces at play around it, read this.

January 3, 2024
Sales

Picking keywords to remove

Learn the principles for analyzing your ranking, and how to apply them on your next ASO round, and download two free templates to help you with that.

January 3, 2024
App Store Optimization (ASO)

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