Blog Posts

Freshed baked articles for those working in the the intersection between Data and Growth for Apps.

New Features
Apr 20, 2026 3:45 PM

AppTab: Your App Data, Right There When You Open a Tab

AppTab is a Chrome extension that surfaces your App Store and Play Store data directly in Chrome's new tab page.

Published by:  
Rômulo Gomes
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AllApp Store Optimization (ASO)

The Differences of Google Play and App Store, Optimize your App, Short Video Content Engagement and more!

The differences between App Store and Google Play, short video engagement, and learn how to optimize your app!

January 3, 2024
App bakers

Master the App Store Listing Optimization, Big Data Analytics in Business, How to Boost your App, and more!

Learn how to master the app store listing optimization basics and figure out why half of android apps are uninstalled within 30 days after download.

January 3, 2024
App bakers

Apple benchmark report, Improving ROAS and Retention, and more!

Why you should care about Apple Search Ads, targeting returning users, top 20 global mobile apps, and a podcast about monetization strategies.

January 3, 2024
App bakers

Custom Product Pages, Brand Awareness Campaigns podcast, and more!

How to use custom product pages, a podcast about growth strategies, learn how to plan brand awareness campaigns and why you should care about reviews.

January 3, 2024
App bakers

ChatGPT + App Marketing, Incrementality, Tips for getting featured, and more!

Learn about chatGPT, get tips to feature your app on App Store, how to achieve campaign success using testing, and how to apply data-driven approach.

January 3, 2024
App bakers

Slowing down acquisition campaigns, personalized marketing, and more

The second edition of App Bakers.

January 3, 2024
App bakers

The impact of CX on retention, removing the right keywords on iOS, and more!

The first edition of App Bakers Newsletter is live.

January 3, 2024
App bakers

3 metrics to master your app’s subscriptions

If you’re used to looking at new subscriptions to measure your growth but can’t seem to understand the forces at play around it, read this.

January 3, 2024
Sales

Picking keywords to remove

Learn the principles for analyzing your ranking, and how to apply them on your next ASO round, and download two free templates to help you with that.

January 3, 2024
App Store Optimization (ASO)

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