Blog Posts

Freshed baked articles for those working in the the intersection between Data and Growth for Apps.

Case Studies
Oct 14, 2025 2:18 PM

Separating ASA from Organic: How Applica and Easy App Reports Unlock Real ASO Impact

Gaining ASO clarity and measuring incrementality by splitting Apple Ads traffic from App Store organic with no manual work.

Published by:  
Rômulo Gomes
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How to Integrate Your App Store Data into Looker Studio with the Easy App Reports Connector

In this article, we'll explore how you can use Easy App Report's connector to integrate your App Store data into Looker Studio.

January 3, 2024
App bakers

How To Get Your First 1,000 Users, 9 Tips for Maximizing Mobile App Engagement, and more!

Sometimes, being scrappy with data is alright, use ChatGPT to enhance your customer engagement strategy, get your first 1,000 users and more.

January 3, 2024
App bakers

Simple ASO Strategy, Tips for Maximizing Mobile App Engagement and more!

ASO Strategy, maximizing mobile app engagement, developers struggle with time constraints in app innovation, and more.

January 3, 2024
App bakers

ASO keyword insights, how to scale user acquisition in 2023 and more!

Download or installation, scale user acquisition in 2023, users delete apps because they never use them and ASO keyword insights

January 3, 2024
App bakers

New ad slot in Play Store, App Growth Strategy, Brand Safety is Key for 67% of Mobile Brand Advertisers, and more!

Creating a winning iOS app growth strategy, new ad slot in Play Store search, and the growing importance of privacy, transparency, and sustainability.

January 3, 2024
App bakers

The #1 Capital Sin that is Costing your App so Many Downloads, Guide to App Store Screenshots, and more!

The #1 capital sin that is costing your app so many downloads, guide to app store screenshots, and how mobile app developers can boost brand revenue.

January 3, 2024
App bakers

How to Build an AARRR Funnel, ASO Checklist, Brand Campaigns on Google and more!

ASO checklist, why invest in brand campaigns on Google, how to build an AARRR funnel and install fraud increases.

January 3, 2024
App bakers

How to Present Your Business Results, The Top Apps in April, and More!

Struggling to present results on a business level? Try this, most downloaded apps in april according to App Figures and the Future of creative ads.

January 3, 2024
App bakers

How to beat "the algorithm", Google Plays around with new ad slot in Play Store search and more!

Learn how to beat the algorithm, strategies and tools for successful testing in mobile app development and more.

January 3, 2024
App bakers

How to Fail an App Marketing Campaign, Keeping User Data Safe in Mobile App Development and more!

How to successfully pitch your brilliant app idea and attract funding, delivering personalisation among data chaos and more on this edition.

January 3, 2024
App bakers

How to 5x the Size of Your Keyword List, Increasing Revenue with ASO & Product Onboarding and more!

How to increase revenue with ASO & product onboarding, how to 5x the size of your keyword list in the app store, and more.

January 3, 2024
App bakers

The Future of App Attribution, Digital Publishing Revenues Rise, Influencer Marketing and more!

Podcast: The future of app attribution, harnessing the power of influencer marketing, digital publishing revenues rise 3%, and more.

January 3, 2024
App bakers

Q1 2023 App Market Booms, Improving your Subscription Funnel and more!

Improving your subscription funnel, Q1 2023 app market booms, 3D design for mobile apps and entertainment apps ahead of games for consumer spending.

January 3, 2024
App bakers

ASO strategies, Optimizing Customer Engagement, Customer-driven App Development and more!

Why should mobile marketers invest in ASO strategies, how to optimize customer engagement with multivariate testing and more!

January 3, 2024
App bakers

The Differences of Google Play and App Store, Optimize your App, Short Video Content Engagement and more!

The differences between App Store and Google Play, short video engagement, and learn how to optimize your app!

January 3, 2024
App bakers

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