Blog Posts

Freshed baked articles for those working in the the intersection between Data and Growth for Apps.

Case Studies
Oct 14, 2025 2:18 PM

Separating ASA from Organic: How Applica and Easy App Reports Unlock Real ASO Impact

Gaining ASO clarity and measuring incrementality by splitting Apple Ads traffic from App Store organic with no manual work.

Published by:  
Rômulo Gomes
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Hiring an ETL platform vs building in-house: The Ultimate Comparison

Should you invest in an established ETL (Extract, Transform, Load) platform, or should you venture into building an in-house solution?

January 3, 2024
Data Visualization

Understanding Google Play Metrics: Daily Device Installs, Install Events, and Acquisitions

Let's break down three key metrics from Google Play: Daily Device Installs, Install Events, and Store Listing Acquisitions.

January 3, 2024
App Store Optimization (ASO)

What's Looker Studio Pro - and should you buy it?

Here's everything you need to know about Looker Studio Pro and whether it's a wise investment for your business needs.

January 3, 2024
Data Visualization

10 Ways to Unveil Growth Opportunities from Your Google Play Data

Join us as we journey through ten real-world scenarios where Google Play data, powered by 'Easy App Reports', turned the tables for app developers.

January 3, 2024

What's the Difference Between Ratings and Reviews?

Two feedback mechanisms are Ratings and Reviews. At first glance, they might seem interchangeable, but they serve different purposes.

January 3, 2024

10 ways to unveil growth opportunities from your App Store data

Apple’s App store data is the compass that guides app developers and marketers through the challenge of App growth. Here's 10 possible insights:

January 3, 2024

The Most Overlooked Tool for App Marketers

The value proposition of Easy App Reports is multifaceted, providing depth and breadth in App analytics that few tools can match.

January 3, 2024

5 KPIs to Monitor Your App's Health with Easy App Reports

Easy App Reports shines turning complex data from App Stores into actionable insights. But what does that data mean? Dive into 5 essential metrics.

January 3, 2024

10 KPIs to Measure Your App's Growth Using Data from the Stores

Here are 10 critical KPIs, contextualized within the framework of Easy App Reports products, to steer your app growth strategy.

January 3, 2024

How App Companies Can Find Growth Ideas from Their Stores' Data

App companies have a lot of data thanks to the various KPIs provided by app stores. Analyzing these metrics generates powerful insights.

January 3, 2024

Google Play to Looker Studio Integration Guide: Mastering Data Dashboards

If you're querying the integration between Google Play and Looker Studio, the answer is an emphatic yes!

January 3, 2024
App Store Optimization (ASO)

Is it Possible to Export Data from the App Store Analytics Report to Looker Studio?

Can the data from the App Store Analytics report be transferred seamlessly to Looker Studio? With Easy App Reports, yes.

January 3, 2024

How to Build a Dashboard for Your App that Refreshes Automatically

This void often made data extraction a tedious and complicated task. Enter the world of Easy App Reports.

January 3, 2024
App Store Optimization (ASO)

How to Visualize Your App Store and Google Play Data in One Place?

Let's delve into the unique capability of the Easy App Reports platform: the integration of multi-store connectors and reports, all designed to make y

January 3, 2024

Activating the App Store Essentials Template

Here's how to make get your copy of the App Store Essentials template so you can make it your own.

January 3, 2024
Data Visualization

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